2010, a sunday morning. My mom and I was treasure hunting at a flea market, when I stumbled across an old Army-Navy fuel can. The beginning of an adventure was just about to begin. Like most start-ups the upcycling project started in a garage. The result was awful and ended as scrap with many other prototypes. Check out our first design, the PINK suit case on the photo.
The years went by and one day my dear dad suggested to make a bar cabinet out of the old fuel cans. Over time more designs came on board and created the base for the Danish Fuel brand.
In April 2013 we entered the international market, at the world’s most prestigious furniture fair, Salone Int. del Mobile in Milan, Italy.
Nowadays Danish Fuel is well known by many, and the Royal Danish Family is among the owners of the Danish Fuel designs.
In this Brand Book we have collected some of the new Danish Fuel designs. The highlights of our journey creating the designs and back to the early days of Danish Design.
Warmly, René Sundahl Danish Fuel Storyteller